Jenny Lee Tijing
UX Designer • Marketer • Illustrator
I’m a lifecycle marketing expert and product designer helping tech companies grow through smart CRM strategy and beautifully crafted campaigns. I blend design and data to create automated experiences that drive impact—and when I’m not working, I illustrate botanicals and NYC storefronts.
Experience
Lifecycle Marketing Manager @ Block Inc.
11/19 - 05/25
Lead lifecycle strategies from acquisition through winback for international B2B fintech company. Driving revenue growth through experimentation, segmentation and incrementality via owned channels in email, in-app, web, and SMS.
Marketing Manager @ fuboTV
08/18 - 10/19
Oversee messaging strategies for an international B2C live sports streaming service (mobile, web, TV), focusing on LTV, user acquisition, and subscriber retention, focusing channels such as email, in-app, web, and TV notifications.
CRM Manager @ TIDAL
03/17 - 08/18
Plan and execute cross-channel campaigns for global music streaming platform, supporting GTM launch for new products, driving acquisition and retention for tiered subscriptions across 10+ locales.
Marketing Specialist @ Postmates
07/14 - 03/17
Developed regional campaigns to drive order conversion for food delivery app, including copywriting, HTML editing, and audience segmentation. Create enablement materials, contributing to increase in sales, CSAT and SLAs.
Ready to bring strategy, creativity, and impact to your team?
In-App Marketing Manager @ Instagram
07/25 - Present
Designed UX-led in-app editorial experiences that translated brand and product updates into clear, native content. Partnered cross-functionally to deliver end-to-end content flows and used performance data and user insights to iterate on channel and messaging.